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Mar 31, 2017

Over the last few years, we have seen the development of a new type of recruiting technology, the recruitment marketing platform.

Designed to make Talent Attraction more strategic and bring marketing technologies and techniques to recruiters, these platforms are certainly making an impact but I sense that there...


Mar 24, 2017

One of the things I’ve learned from interviewing people for the podcast is that very often the most effective recruiting innovations come from the recruiting teams at tech start-ups who have successfully scaled. This is normally as a result of the size of the recruiting challenges they tend to face and the speed...


Mar 17, 2017

I’ve noticed that there is an increasing amount of discussion about the use of personas as a tool for sourcing and recruitment marketing. However I also suspect that is still not a great deal of understanding about what personas actually are and just how useful they can be.

I can think of no better person to shed...


Mar 10, 2017

Employer Branding and Content Marketing are two phrases that are being used more and more frequently these days. But what do they actually mean? How do they work together and why should employers be investing time and money into them?

My guest this week is someone who knows the answer to all of these questions, James...


Mar 3, 2017

As part of my continuing focus on getting a diverse range of opinions and voices on the show, this week I thought it would be interesting to get the views of a Global HR Director.

My guest for this episode is Graeme Cook, Group HR Director at ground engineering specialist Keller, a company who employ 10,000 people...